Ted baker brief...Keep it english themed .simple idea ,acesable to its target market.

i like the idea of British History. looking at the East End before it was gentrified and taken over by the hoxton twats. this means bustling markets, cockney slang , old architecture, jellied eels and pie n mash.

maybe focus on market idea. luxory goods incongrous next to cheap n nasty hand bags , synthetic underwear and fish heads.......